Promoting a hand sanitizer by persuasive messages: moving bottle and background color as approach and avoidance cues,
2022,
Thierry Meyer ,
Pauline de Pechpeyrou ,
Magdalena Kolańska-Stronka ,
Vincent Dru ,
Current Psychology, 1--13, ISSN: 1046-1310,
bibliogr.
summ.
Słowa kluczowe: Approach and avoidance motivation, Color, Commercial advertisements, Cue, Hand hygiene, Hand sanitizer, Health messages, Motion, Persuasion
Kod: CZR-N-WYKAZ
BibTeX
(pkt. 70)
DOI: 10.1007/s12144-022-03632-8