@article{Kuzio:2013,
author
=
"A.Kuzio",
title
=
"The Exploitation of Pleasure and Arousal Reactions in Appetitive Motivational Schema in Advertising: a Case Study of Polish and English Print Advertisements",
journal
=
"Gospodarka Rynek Edukacja",
volume
=
"Vol. 14, Nr 4",
pages
=
"55--62",
year
=
"2013",
}