@article{Kolańska-Stronka:2023,
author
=
"M.Kolańska-Stronka and M.Farnicka and P.Mamcarz and P.Krasa and A.Poręba-Chabros",
title
=
"Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers' Self-Concept in the Life Cycle",
journal
=
"Journal of Current Issues and Research in Advertising",
volume
=
"Vol. 44",
number
=
"Iss. 4",
pages
=
"429--452",
year
=
"2023",
}