@InCollection{Politowicz:2010,
author
=
"I.Politowicz",
title
=
"The role of lifestyle in creating an advertising message",
pages
=
"69--105",
year
=
"2010",
booktitle
=
"Social advertising ISBN: 9788374813945",
editor
=
"ed. by I. Politowicz",
publisher
=
"University of Zielona Góra",
address
=
"Zielona Góra",
}