@InCollection{Sobotkiewicz:2010,
author
=
"D.Sobotkiewicz",
title
=
"Reklama",
pages
=
"276--286",
year
=
"2010",
booktitle
=
"Marketing : teoria i praktyka ISBN: 9788374881524",
editor
=
"red. Paweł Waniowski, Dariusz Sobotkiewicz, Magdalena Daszkiewicz",
publisher
=
"Wydawnictwo Placet",
address
=
"Warszawa",
}