@InCollection{Kapica-Curzytek:2018,
author
=
"J.Kapica-Curzytek",
title
=
"Global English and 4P Marketing Mix: Perspectives of marketing strategy",
pages
=
"15--25",
year
=
"2018",
booktitle
=
"Interdisciplinary views on the English language, literature and culture ISBN: 9788394656904",
editor
=
"ed. by Leszek Szymański, Joanna Zawodniak, Agnieszka Łobodziec, Marek Smoluk",
publisher
=
"Wydział Humanistyczny Uniwersytetu Zielonogóskiego",
address
=
"Zielona Góra",
}